Why Social Media is such a valuable resource

Because of the popularity of social media sites and their ability to spread the word most businesses have heavily invested in advertising on these websites. Since the number of users on social media sites have shot up over the last few years so have the amount of money of money businesses are willing to spend towards advertising these websites and so according to Long (2013):

Global social network advertising revenues are projected to double 2012 figures by 2014 – climbing from seven to 14 BILLION. This makes sense as 70% of advertisers are currently devoting at least a small portion of their budget to social networks now.

So over the next few years as long as more and more people join these social networks, the number of advertisements dotted throughout these websites will only increase.